Something Most Agencies
Haven't Discovered Yet.
How we figured out "social seeding" and generated 1,642 leads for a client willing to experiment
Some strategies work precisely because they remain unknown
When Underground Meets Results
Emit Solar took a chance on something unproven. Here's what happened when we experimented together.
1,642
Happy Clients
164%
Increase in Leads
250K+
Impressions
Case Study: A Malaysian Solar Company's Social Seeding Initiative – A Journey of Discovery and Growth
Executive Summary
From March to June 2025, we embarked on an exciting Social Seeding journey alongside our Malaysian solar energy client. What started as a "guerilla-style" marketing experiment running parallel to paid advertising campaigns became a valuable learning experience that taught us as much about effective digital marketing as it did about the nuances of authentic community engagement.
While we celebrated significant wins in lead generation and brand awareness, we also encountered challenges that opened our eyes to new approaches and strategies. This case study reflects not just our successes, but more importantly, how we grew from our missteps and what we discovered along the way.
What happened was 4 months of experimentation, failure, breakthrough, and ultimately results that surprised everyone. We had to figure out rules that don't exist in playbooks and navigate spaces where one wrong move kills everything.
But it worked. And it worked precisely because people didn't recognize it as advertising.
The Bright Spots:
What Worked Beyond Our Expectations
Lead Generation Momentum That Surprised Us All
One of our most exciting discoveries was watching total leads climb from 659 in March to an incredible 1,642 in June. While we initially worried about direct attribution challenges, we learned that Social Seeding was working as a powerful catalyst in ways we hadn't fully anticipated. It became clear that our initiative was creating that crucial first impression, warming up potential customers who would later convert through other channels.
Leads (January to June) :
